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Arielle Beniacar, Camille Palais, Oriane Sentis and others are enlisted in the challenge
Carrefour
Carrefour
TRANSFORM THE BULK EXPERIENCE IN STORE
About Viva Technology
VivaTech is Europe's biggest startup and tech event. Co-organized by Publicis Groupe and Groupe Les Echos and dedicated to the growth of startups, digital transformation and innovation, the 5th edition will take place on June 16-19, 2021.
In 2019, the event reached 231 million people worldwide, bringing together 124,000 visitors including more than 13,000 startups, 3,000 venture capital firms and 2,500 journalists from 124 countries. This year, VivaTech will provide a hybrid experience, in person in Paris and online worldwide, that will bring together an even larger community of innovators.
About Carrefour
With a multi-format network of some 13,000 stores in more than 30 countries, the Carrefour Group is one of the world's leading food retailers.
The Group recorded revenue of €78.6 billion in 2020. It has more than 320,000 employees who help to make Carrefour the world leader in the food transition for everyone, providing everybody with access to high-quality, affordable food every day, no matter where they are.
For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering them a wide range of products and services at the lowest prices. To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of omni-channel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications).
The business is fully engaged in a digital transformation process to achieve its goal of becoming a key player in food e-commerce. Carrefour is committed to maintaining innovation and digitalisation as the basic pillars underpinning its strategy.
Carrefour Challenge
How to transform the bulk customer experience into mainstream use?
How to transform the bulk customer experience into mainstream use?
A global movement is taking place to limit the use of single-use packaging. Carrefour customers continue to site over packaging as their top irritant in Carrefour stores. At Carrefour, we believe that bulk is part of the solution to build a future of more sustainable retail and consumption. However, the current bulk model is has limitations which prevent its widespread use: it’s inconvenient for consumers, difficult for in-store employees to manage, has quality and sanitary restraints and lacks variety.
Context / Need:
Expected Solutions : Carrefour will reward solutions that address the majority of the current limitations of the in-store bulk experience:
• regulate humidity and improve product conservation
• more visible display of consumption dates
• more visible display of ingredients lists and allergens
• improve hygiene, cleaning of the bulk area and equipment
• simple and easy to operate and maintain for in-store teams
• offer attractive prices – products in bulk should be lower than pre-packaged products
• reduce shrinkage and product loss in store
• improve customer experience for clients and encourage the use of reusable packaging
• improve price understanding by clients; price per kilo makes it difficult for customers to predict final price
• reduce secondary packaging as current solution uses single-use plastic packaging for transport and refill
• increase offer variety to include best selling products and new product categories
Scope : Selection of 5 winning solutions that will be implemented in one Carrefour hypermarket or supermarket in France. We encourage solutions to be applicable to multiple products as our goal is to increase the variety of the bulk in-store offer. Priority product categories for the bulk solutions:
We believe that bulk is part of the future of retail and consumption. For this to be possible, bulk must be cheaper than packaged products, zero waste and provide the exact quantity needed by consumers. We are therefore launching the Carrefour Bulk Innovation Challenge to provide consumer the best possible experience and set a new standard for this market.
How to transform the bulk customer experience into mainstream use?
A global movement is taking place to limit the use of single-use packaging. Carrefour customers continue to site over packaging as their top irritant in Carrefour stores. At Carrefour, we believe that bulk is part of the solution to build a future of more sustainable retail and consumption. However, the current bulk model is has limitations which prevent its widespread use: it’s inconvenient for consumers, difficult for in-store employees to manage, has quality and sanitary restraints and lacks variety.
Context / Need:
We believe the bulk model has the potential to appeal to the wide range of our customers. To achieve this, we need to set a new standard for the market and to transform the customer experience. We are therefore launching the Carrefour Innovation Challenge to identify innovative solutions to set new standards for this market: addressing the limitations of the current model and enabling bulk to become the mainstream.
Expected Solutions : Carrefour will reward solutions that address the majority of the current limitations of the in-store bulk experience:
• regulate humidity and improve product conservation
• more visible display of consumption dates
• more visible display of ingredients lists and allergens
• improve hygiene, cleaning of the bulk area and equipment
• simple and easy to operate and maintain for in-store teams
• offer attractive prices – products in bulk should be lower than pre-packaged products
• reduce shrinkage and product loss in store
• improve customer experience for clients and encourage the use of reusable packaging
• improve price understanding by clients; price per kilo makes it difficult for customers to predict final price
• reduce secondary packaging as current solution uses single-use plastic packaging for transport and refill
• increase offer variety to include best selling products and new product categories
Scope : Selection of 5 winning solutions that will be implemented in one Carrefour hypermarket or supermarket in France. We encourage solutions to be applicable to multiple products as our goal is to increase the variety of the bulk in-store offer. Priority product categories for the bulk solutions:
- Sweet grocery - candy, cereal etc.
- Dry grocery- rice, pasta, cookies, etc.
- Pet supplies - dog and cat food, cat litter etc.
- Liquids - syrups, fruit juice etc
- Home care - cleaning products, laundry, linen care etc.
- Hygiene/beauty - shampoo, body care etc.
- Fresh products - yoghurt, cheese
Winners Prizes
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1
- Access our store LAB in one of our Hypermarket or Supermarket
- Test your solution with the support of Carrefour teams (Store teams, Merchandise, Quality, CSR etc.)
- Benefit from Carrefour teams and client feedback to improve your solution.
- Benefit from Carrefour teams and client feedback to improve your solution.
2
- Pitch your solution in front of Carrefour executive key suppliers
- As part of the Food Transition Pact of Carrefour with its suppliers, be rewarded during this Award dedicated to Carrefour suppliers
- As part of the Food Transition Pact of Carrefour with its suppliers, be rewarded during this Award dedicated to Carrefour suppliers
3
- Present your solution to Carrefour's most committed clients regarding food transition
- Benefit from their feedback
- Benefit from their feedback
