Japan Challenge for Society 5.0

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Society 5.0 

Society 5.0 is Japan’s vision for the next step in human evolution after hunter-gather, agrarian, industrial and information society stages. It will enhance industrial competitiveness and help with the establishment of a society more attuned to individual needs. The focus is on the vast potential of accumulating data, and new technologies of the fourth industrial revolution, in order to find solutions to social issues such as the declining birth rate, an aging population, and environmental and energy issues.




Japan Challenge for Society 5.0-Accelerate Innovation with Japan

Challenge 1
Environmental Friendliness

Help to build a more sustainable Japan; Net-Zero/Carbon-neutrality for a positive future.

Challenge 2
Labor Shortage & Improving Productivity

Calling for big solutions to a shrinking workforce; Fewer workers doesn’t have to mean fewer results.

Challenge 3
Smart & Resilient Japan

Help build a safer and smarter Japan through data utilization and innovation; Be the smartest city in the world.

Winners' Prizes   

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Get invited for CEATEC 2021 @ JETRO Global Connection Zone & get Business Matching opportunities (virtual participation)


Sponsored mentoring sessions by selected top Japan experts in both intercultural business and domain specific mentoring


JETRO will select 3-5 high potential startups from each themes.  The selected Startups will be sponsored for a learning expedition in Japan before March of 2022 (Conditioned by COVID- 19 situation)


Ministry of Economy, Trade and Industry
Ministry of Agriculture, Forestry and Fisheries
New Energy and Industrial Technology
Development Organization
Japan Open Innovation Council
Shibuya City
City of Yokohama
Yokohama Future Organization
Kawasaki City
City of Nagoya
Kyoto Prefecture
Osaka Business
Development Agency
Osaka Innovation Hub
Kobe City
Fukuoka City
Fintech Association of Japan
Plug and Play Japan
(CEATEC Official Partner)
Venture Cafe Tokyo