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Grégoire Cornilleau, Céline Boubekri, Maya Hadati and others are enlisted in the challenge
WE ARE_
WE ARE_
BUILD THE FUTURE OF THE FRENCH CREATIVE INDUSTRIES, EN PARTENARIAT AVEC LA FRENCH TOUCH
About Viva Technology
VivaTech is Europe's biggest startup and tech event. Co-organized by Publicis Groupe and Groupe Les Echos and dedicated to the growth of startups, digital transformation, and innovation, the 5th edition will take place on June 16-19, 2021.
In 2019, the event reached 231 million people worldwide, bringing together 124,000 visitors including more than 13,000 startups, 3,000 venture capital firms, and 2,500 journalists from 124 countries. This year, VivaTech will provide a hybrid experience, in-person in Paris and online worldwide, that will bring together an even larger community of innovators.
we are_
we are_ is a community that gathers all people who believe in the French Creative Industries: decision-makers, corporates, VC's artists...
Our ambition is to create synergies between industries such as music, cinema, fashion, luxury, tech and digital, live shows, video games to promote the power of French Creative Industries in France and abroad.
The Cultural and Creative Industries are a strategic priority for Bpifrance today. Our ambition is to amplify our action at the service of cultural and entertainment companies, our brands and know-how through a continuum of financing and dedicated support.
The French Touch and its orange rooster support and bring together a community of inspiring and inspired entrepreneurs around common values.
we are_ CHALLENGES
Challenge 1
Live show and digital innovation
What solutions to create more value and attractive experiences in live shows ?
Challenge 1
Live show and digital innovation
Digitalization is offering museums and cultural places new opportunities to operate visits. Thanks to a better knowledge of customers, they can easily drive traffic on-site and manage ticketing services. On-site or online, they can imagine enriched and phygical entertaining experiences using new technologies such as virtual reality, gaming... Besides, digitalization is becoming a tool to enlarge access to culture. It allows the development of unexpected technological solutions to preserve cultural places and pieces of art. But it also helps reducing the cultural gap due to geographical, economical or sociological inequalities. To exploit the potential of digital for cultural heritage, let's imagine together solutions to re-invent French culture !
Expected Solutions :
Innovative software/hardware technologies and services in terms of :
- ticketing and monetarization systems
- customer/fans relations
- immersive and enriched experiences, digital and virtual scenographies (VR, XR, AR...)
- livestream, broadcast and dematerialized experiences
- data collect and management
- event production and communication channels
- languages and export
Scope :
Music, theatre, stand-up, entertainment, opera, festivals and cultural events.
Challenge 2
Fashion and second hand
What solutions to help brands conquer second hand market ?
Challenge 2
Fashion and second hand
The second-hand market has literally exploded in recent years, boosted by the sanitary crisis. Pureplayers and retailers platforms have successfully answererd consumer's needs of accessible luxury goods and sustainable consumption. But fashion and luxury brands, by lack of time or resources, are struggling to get started. Because second hand represents a large issue to retain customers and adresses the needs of the new generation, let's invent together second hand for all brands !
Expected Solutions : Innovative software/hardware technologies and services in terms of:
- princing
- merchandising
- logistics
- counterfeit monitoring system and authentification services
- product traceability
- refurbished luxury goods
- blockchain
Scope : Fashion and luxury industries.
Challenge 3
Cultural heritage and digitalization
What solutions to enlarge experience and audiences ?
Challenge 3
Cultural heritage and digitalization
Digitalization is offering museums and cultural places new opportunities to operate visits. Thanks to a better knowledge of customers, they can easily drive traffic on-site and manage ticketing services. On-site or online, they can imagine enriched and phygical entertaining experiences using new technologies such as virtual reality, gaming... Besides, digitalization is becoming a tool to enlarge access to culture. It allows the development of unexpected technological solutions to preserve cultural places and pieces of art. But it also helps reducing the cultural gap due to geographical, economical or sociological inequalities. To exploit the potential of digital for cultural heritage, let's imagine together solutions to re-invent French culture !
Expected Solutions : Innovative software/hardware technologies and services in terms of:
Gaming:
- ticketing and monetization
- customer/fans relations
- immersive and enriched experiences, digital and virtual scenographies (VR, XR, AR...)
- livestream, broadcast and dematerialized experiences
- data collect and management
- event production and communication channels
- languages and export
Scope : Museums, cultural places, historical monuments
Expected Solutions : Innovative software/hardware technologies and services in terms of:
Gaming:
- ticketing and monetization
- customer/fans relations
- immersive and enriched experiences, digital and virtual scenographies (VR, XR, AR...)
- livestream, broadcast and dematerialized experiences
- data collect and management
- event production and communication channels
- languages and export
Scope : Museums, cultural places, historical monuments
Winners Prizes
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1
Top startups will gain great exposure at VivaTech, on-site and online but also access to we are_ community (visibility + free admission fees to we are_ Club)
2
15 startups will be selected to pitch in front of our jury made up of VCs, corporate, decision makers in the French Creative Indutries.
Jury members and we are_ will help startups to identify business opportunities and partnerships.
3
3 startups will get in addition to other prizes a pass to participate to "We are in Creative Land", the event that will take place next september in Paris to gather all Creative Industries.
4
The 3 shortlisted startups will get a Bpifrance consulting service by La French Touch
